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Craft

Titles that survive a feed reader

Sixty characters, no colon, no cleverness.

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Your title is going to be reprinted by machines you have never seen, in a font you did not choose, truncated at a width you cannot predict.

  • Sixty characters, so nothing important lands after the ellipsis.
  • No colon — the half before it is usually filler.
  • Say the subject, not your opinion of the subject.

A plain title that survives every reprint beats a clever one that only works on your own homepage.

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