Titles that survive a feed reader
Sixty characters, no colon, no cleverness.
Your title is going to be reprinted by machines you have never seen, in a font you did not choose, truncated at a width you cannot predict.
- Sixty characters, so nothing important lands after the ellipsis.
- No colon — the half before it is usually filler.
- Say the subject, not your opinion of the subject.
A plain title that survives every reprint beats a clever one that only works on your own homepage.